According to the organisation Keep Britain Tidy, 75% of the UK population still don’t recycle effectively.
This means that either recyclable items aren’t being recycled at all; or that the recycling process is contaminated by attempting to dispose of unwanted, non-recyclable material in designated recycling bins.
At a time when we need to be doing whatever we can to reduce our impact on the planet, this is incredibly frustrating, but it also illustrates one of the biggest challenges that we and every other business face, namely, helping our users to understand what materials their packaging is made of, and how best to dispose of used packaging.
For Vitaflo this means it’s essential that by making all our packaging recyclable or re-useable in the future, we don’t think “job done!”.
In fact, this is just the beginning.
We must give you, our users, the information you need and bring you with us on this journey. This will ensure that any future changes we make to improve the recyclability of our product packaging have as big as an impact as possible.
We’ll be providing information on the packaging changes we’re making for every single Vitaflo product as and when they happen and explaining which packaging pieces are designed to be recycled, and how to correctly dispose of them.
We’ve already started this process by introducing a new, handy QR code onto some of our products. This can sometimes be on the outer box itself, or in the information booklet that is attached to the box. Simply scan this QR code using your smartphone to find out what each packaging element is made of – plastic, cardboard, or paper. We hope this helps by making sorting the daily recycling that little bit easier! Please check your local authority website for details on how to correctly dispose of your packaging waste.
We’ll also be sharing information via our Vitafriends social media accounts, so stay tuned and be ready to get involved!
We’re continually seeking new and innovative ways to achieve our aim of 95% recyclable or reusable packaging by the end of 2025.
Together, we can minimise the amount of packaging that ends up in landfill or as litter.
For the latest news on the changes we’ve made to our packaging so far, visit our latest news page.
If you would like to find out more about recycling, why not read Keep Britain Tidy's recycling article.
Making a difference, together.